SEO · SEO & preview
Open Graph previews: how your link looks on Slack, Twitter, LinkedIn
When you paste a link into Slack, Twitter, LinkedIn, Discord, or iMessage, the network fetches the Open Graph tags and renders a preview card. If your tags are missing or wrong, you get an empty card, a broken image, or a wrong title. /og-preview/ shows you exactly how your link looks on each platform.
TL;DR
Each social network has its own preview rules. Slack wants og:image. Twitter wants twitter:card. LinkedIn wants square images. Here is how to get previews right.
The minimum Open Graph tags
for the preview title. for the preview description. for the preview image URL. for the canonical URL. for the content type (article, website, product). Without these, most platforms will fall back to the
Image dimensions per platform
Slack: 1200×630. Twitter: summary_large_image uses 1200×628, summary uses 240×240. LinkedIn: 1200×627. Discord: 1200×630 with the title shown below. Facebook: 1200×630. The safe default is 1200×630 with text readable at 600×315 (thumbnail size). Keep file size under 5 MB for most platforms; under 1 MB is safer.
The Twitter Card override
Twitter does not use Open Graph by default. You need with a value of summary or summary_large_image, plus pointing to the image. If you omit these, Twitter uses OG tags and the result is usually acceptable but not pixel-perfect.
How the preview tool works
/og-preview/ fetches the URL server-side, parses the meta tags, and renders a side-by-side preview of how Slack, Twitter, LinkedIn, and Discord will display the link. This lets you iterate on the meta tags without manually pasting the URL into each platform. The tool also surfaces validation errors (missing image, image too small, no description).
Try it →
Run the OG preview tool on sitetrace.it.com — paste a value and get an instant answer.
Open OG preview